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"Parents can be easily misled by the labels on fruit punch and sports drink bottles because they make these sugar-sweetened beverages seem essential for good health, when in fact they are nothing more than different forms of sugar water," notes Steven Gortmaker, PhD, professor of the Practice of Health Sociology at the Harvard School of Public Health and co-author on the study. Sara Bleich PhD, assistant professor of Health Policy and Management at Johns Hopkins School of Public Health, is also a co-author on the study.

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